The Leading Edge in Electronic Shelf Labels

The electronic shelf label system you’ve been waiting for

Changing thousands of paper shelf labels per week is costly, time-consuming and error-prone. Working with supermarkets, we wrote the checklist for an electronic shelf label system that could replace paper shelf labels and be deployed chain-wide.

The result is a cost-effective system built from the ground up to deliver ROI beyond just labor and material cost savings.
 

Benefits from the Top Line to the Bottom

A chain-wide ready ESL system must be able to deliver value beyond just reducing labor and material costs associated with paper labels. The W5 ESL System can also help you better execute marketing programs and promotions, streamline store operations, and enhance store level pricing compliance.

• Build customer and brand loyalty
• Reduce costs associated with paper labels
• Improve product margins
• Streamline store operations
• Enhance visibility and compliance monitoring

Build customer loyalty

You can strengthen and expand your customer base with the ability to:

• Replace item-specific shelf talkers with colorful, promotion-specific shelf talkers.
• Build additional confidence that pricing is as advertised and will be the same at checkout.
• Reduce checkout waiting times caused by price checks.
• Better ensure that the price label is aligned underneath the product.
• Improve food safety by receiving temperature alerts and by recognizing temperature variations over ranges of time.
• Provide less cluttered price information to shoppers by placing store associate information into separate screens.
• Build a more aggressive price image and guarantee than your competitors.
• Show specific messages for your chain in your font and layout.

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Reduce costs

You can dramatically reduce the costs associated with:

• Printing, sorting and hanging paper price labels.
• Misplaced, out-of-date or misprinted paper labels.
• Fines and penalties associated with price mismatches between shelf labels and point-of-sale systems.
• Labels inadvertently moved or removed by vendors and customers.
• Conducting routine price audits.
• New label placement and changes for time-sensitive promotions.

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Improve margins

When every percentage point counts, the W5 ESL System can help you:

• Improve gross margin by accurately timing price changes and shelf talker tasks to start or end as advertised.
• Implement more price recommendations from price optimization systems, given the almost zero cost to change prices anytime during the day or week.
• Quickly adapt pricing for competitive reasons, or supply and demand swings for promotional or over-stocked products to prevent spoilage or customer satisfaction issues.
• Reduce costly food spoilage due to equipment failure or freezer doors left open by receiving temperature alerts.

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Streamline operations

To support an efficient, smooth-running store, the W5 ESL System can help:

• Quickly identify ESLs and items requiring attention by automatically blinking a bright LED on each affected ESL.
• Automatically track and monitor promotional shelf talker tasks.
• Accommodate easy resets and store modification with direct shelf attachments, thereby minimizing store disruption.
• Reduce labor required to manually log and monitor temperature in freezers and refrigerators.
• Indicate loyalty card or program items on each ESL display without having to hang shelf talkers.
• Communicate employee-only information for each item through alternate screens invoked by a simple finger touch. 
• Use the same ESL in the freezer, water misted areas, or center store—thus preventing confusion and complexity when deploying or moving ESLs.

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Enhance visibility

Backed by a variety of task management, monitoring and alert features, the W5 ESL System can help you:

• Better ensure store-by-store pricing and promotion compliance to corporate standards.
• Gain an accurate understanding of when prices are actually changed on the shelves. 
• Check that associates have completed work without having to audit or physically verify the completion of tasks.
• Optimize promotional visibility by ensuring all products have the correct signage at the right time and place.

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